UGC video
AI UGC video for product ads
A creator's feel. Your exact product.
Brief a product and Misu writes the creator-style ad around it: who's talking, what they say, three ways to open. You approve it, then it renders as a vertical video.
01
What UGC-style video is, and where it goes wrong
UGC ads work because they look like a person found something useful and posted about it: a phone at arm's length, a real room, one honest reaction. The moment an ad reads as produced — a ring light, a cinematic grade, a line nobody would say out loud — the format stops working.
Most AI UGC tools start from a library of talking avatars and a script box. Misu starts from the product and the brief. The UGC Ad skill plans the whole video first: who the creator is, who they're talking to, the format, the script and the shot list. Nothing renders until you've approved that plan, because a UGC ad with the wrong speaker is unusable however good the picture is.
02
How a UGC ad gets made
01
Name the product
Tell the Director which product the ad is for, and add it to your catalogue so its photos are there as reference. For exact detail on a hero product, lock it first.
02
Approve the plan
The UGC Ad skill proposes a creator persona, the audience, a format, three hook variants for one body, a spoken script and a shot plan. Change anything before a credit is spent.
03
Render the video
It renders vertical, 9:16 and short by default, built on the UGC arc: hook, context, product, demonstration, recommendation.
04
Add the voice
Use a model that generates sound with the picture, or pair the clip with a voiceover and a sound bed in the Video Studio.
03
What's different in Misu
Three hooks, one body
Every plan comes with three opening variants against the same body, whether that's a first frame, a first line or on-screen text, so you can test openings without re-making the whole ad.
Formats that convert
Problem–solution, unboxing, get-ready-with-me, haul, or a product-page walkthrough that answers what a shopper asks before buying.
No hack hooks
The skill refuses lines like "stop scrolling" or "game-changer", and studio polish like a ring light or a film grade. They read as ads instantly.
The same creator every time
Character Lock keeps one creator's face across a whole series of ads, so a campaign looks like one person posting over weeks, not a new stranger every time.
Your exact product
Start from photos of the real product, not a description of it. Product Lock trains on 5 to 20 photos so labels, hardware and colour hold across shots.
The cost before you render
Every run is quoted in tokens first. The UGC Clip with Voiceover technique, a still, a vertical clip and a voice track, is about 217 tokens at today's rate.
04
Who should be the creator
Use a born-digital Original or a character your brand trains itself. Main Board models are real people licensed for campaigns; presenting one as an everyday customer who bought your product would be an endorsement they never gave, so don't.
Label AI-generated video where the platform asks you to. TikTok, Instagram and YouTube all have a setting for it, and disclosure costs a UGC ad less than being found out.
05
Questions people ask
What is an AI UGC video generator?
A tool that makes creator-style video ads — a person talking about or using a product, shot as if on a phone — without filming a real creator. In Misu, the UGC Ad skill plans the ad around your product and renders it once you approve the plan.
How long are the videos, and in what format?
Vertical 9:16 and around ten seconds by default, the length that works in Reels, TikTok and Shorts. Other formats and lengths are available from the video models in the Video Studio.
Does the creator talk?
Yes. Some video models generate the sound together with the picture, which keeps speech and movement in step. You can also add a separate voiceover from your script.
Can I test different openings?
Yes. Each plan includes three hook variants for the same body, so you can run them against each other as separate ads.
Should I disclose that the video is AI-generated?
Yes. Use the AI-content label the platform provides, and don't present a real person as a customer who didn't buy the product.
Which plan includes video?
Video, including UGC ads, runs on every plan, from Starter at €29 a month. Every run shows its token cost before anything is charged, and new studios start with welcome credits.
Get started
Your product.
The same face in every shot.
Full commercial rights · Licensed models · Stockholm
Misu is in beta and open to brands, agencies, freelancers and designers. We review every request and email your invite once it's approved, and every new studio starts with welcome credits.
BETA · REVIEWED BY HAND · FOUNDING PRICING LOCKED