For designers
See the collection on a model before the shoot
One sample. Every look.
Photograph a sample flat or on a hanger, and Misu puts it on a model, in the pose and setting you choose. Test colourways, fill a lookbook and show buyers the collection before a photographer is booked.
01
From sample to on-model, without the shoot
A designer usually has the piece long before there's a budget to shoot it. A first sample on a hanger, a jacket laid flat on the studio table. Misu starts there. Photograph the sample as it is, and the garment goes onto a model: fitted to the body, lit and posed, in a setting that suits the collection.
It's a way to see a design worn, decide what to change, and show it to someone who isn't in the room, whether that's a buyer, a stockist, a manufacturer or the rest of the team. The same face can carry the whole collection, so a lookbook built this way reads as one shoot.
02
How a design becomes a look
01
Photograph the piece
Flat on a table, on a hanger, or as a packshot. The whole garment in frame, evenly lit, with nothing covering the neckline or the print.
02
Put it on a model
Run Flat-Lay to Model with a photo of a person you have the rights to, or build the look in Wardrobe on a Studio model or one of your own characters.
03
Style it
In Wardrobe, add the other pieces of the outfit, then set hair, makeup, pose and backdrop. Save it as an Outfit to come back to.
04
Build the set
Take the look into a lookbook or a line of product shots. Character Lock keeps the same model across every frame.
03
What designers use it for
Colourways before they're dyed
Name the part to change, "the jacket" or "the lining", and repaint it in another colour or fabric. Mask by text finds the area; Inpaint changes only that.
A lookbook before the shoot
Brief a lookbook as a set, with one model, one direction and every piece of the collection, and have it ready for the buyer appointment.
Every angle from one photo
Angles re-shoots a still from another camera position, and the ghost mannequin edit shows the cut with no body in the way.
Movement
Wardrobe's Motion turns a styled look into a short clip, so you can see how a hem swings or a coat moves as the model walks.
Beyond clothing
Product designers get their own techniques: Shade Range lays out a beauty line on matching skin tones, and Room Set Variations puts one piece of furniture in five different rooms.
The cost before every run
Every run is quoted in tokens before anything is charged. A full outfit render in Wardrobe is about 84 tokens, roughly €0.42 at today's rate.
04
One garment, several frames
A linen blazer, photographed on a hanger, then worn, all made in Misu.
05
Questions people ask
Can I start from a sketch?
No. Misu works from photographs, not drawings. Photograph a first sample, a toile, or the fabric made up into the piece, and start from that.
Does the garment keep its details?
The photo is the reference, so cut, colour and print carry over. Check small details such as stitching and hardware on each render. For a hero piece, Product Lock trains on 5 to 20 photos and holds them in every scene.
Can I use my own fit model?
Yes. Flat-Lay to Model takes a photo of any person you have the rights to. For a face that stays identical across a whole collection, train a private persona (Studio Pro and up) from at least 15 photos with the person's written consent.
How do I test a colourway?
Use Mask by text to name the area, "the dress" or "the collar", and Inpaint to repaint only that part. The rest of the image stays as it was.
Can I show the looks to buyers?
Yes. Collect the looks on a Board and share it as a link. The buyer opens it without a Misu account and can leave feedback on each image.
What does it cost to start?
Everything above, including Wardrobe and video with Motion, runs on every plan from Starter at €29 a month, paid per job in tokens. Every new studio begins with welcome credits.
Get started
Your product.
The same face in every shot.
Full commercial rights · Licensed models · Stockholm
Misu is in beta and open to brands, agencies, freelancers and designers. We review every request and email your invite once it's approved, and every new studio starts with welcome credits.
BETA · REVIEWED BY HAND · FOUNDING PRICING LOCKED