Headline · Feed
The new-season headline
A big line behind the model and a small one breaking in: the layout most strong fashion ads reach for.
Sample words for a leather trench.
Make this with your product →Ad recipes
Start from an ad.
Make it with your product.
45 structures, drawn by the same layout engine you make the ad in. Pick one, and Misu builds it around your product, your colours and your words.
Request access to make this with your product →See the recipes
Beta · Reviewed by hand · Welcome credits to start
01 / How it works
A reference first.
Then your product.
Most ads start from a blank page. These start from a structure that strong ads keep reusing, so the first thing you do is choose, not write.
01
Pick a structure.
A headline, an offer, a review, a question and its answer. Each is a real layout in the Ads studio, drawn live in your colours, not a mock-up.
02
Make it with your product.
Your picture, name and price go in. Your colours and type come from your brand kit. The sample words come too, for free, and every one of them is editable.
03
Spend only where you choose.
Writing words with the copywriter, or cutting out your picture so a headline can sit behind it, is a click of its own, with its price shown first. Layouts, sizes, download, save and publish cost nothing.
02 / The recipes
45 recipes.
Ten kinds of ad.
Named the way media buyers name them. Every preview is an ad the studio made from its own sample pictures and sample words, for an imaginary product. Yours takes your product, your colours and your words.
01 · 10 recipes
Headline
One line, set large, doing all the work.
Headline · Feed
One word behind the model
One giant word stands behind the product, so the picture and the word read as a single thing.
Sample words for a face serum.
Make this with your product →
Headline · Feed
Two words frame the model
One word above, one below, the model between them: short enough to read at a glance on a phone.
Sample words for a tailored blazer.
Make this with your product →
Headline · Feed
The lower-third headline
The picture keeps the top of the frame; the headline sits in the lower third, clear of the face.
Sample words for washed denim and a white shirt.
Make this with your product →
Headline · Feed
The type poster
No picture needed: a flat colour and one confident line, the quickest ad to make and to test.
Sample words for a range of white shirts.
Make this with your product →
Headline · Feed
Two faces, one headline
Heavy caps with one script word cutting across them: a headline with a voice, on a flat colour.
Sample words for a capsule wardrobe.
Make this with your product →
Headline · Feed
Edge to edge
Two words that touch the edges frame a close portrait, so the type is as big as the face.
Sample words for a skin serum.
Make this with your product →
Headline · Feed
Postcard from the place
The place name and its coordinates on a picture in evening light: a postcard people keep, not an ad they scroll past.
Sample words for a hotel on an archipelago island.
Make this with your product →
Headline · Feed
Tables tonight
The hour and a plain invitation on a table mid-meal: the decision is about tonight, so the ad says when.
Sample words for a small restaurant with free tables on a Thursday.
Make this with your product →
Headline · Feed
The peak frame
The athlete at the hardest moment with two short words: the picture proves the use, the words name it.
Sample words for a winter running jacket.
Make this with your product →02 · 4 recipes
Offer
The deal first, in a burst, with a button.
Offer · Feed
The sale burst
The offer is the picture: a huge line, a burst for the figure and a button. Nothing else competes.
Sample words for a summer sale.
Make this with your product →
Offer · Link
The season-end banner
The same offer-first structure at link-ad size, built for email headers and shop banners.
Sample words for end-of-season reductions.
Make this with your product →
Offer · Feed
The gift edit
Gold on black for gifting: the offer in a burst, a short label and a button.
Sample words for a gift guide.
Make this with your product →
Offer · Feed
A named package
A stay with a name, what it holds and a price small with what it covers reads as an invitation, not a discount.
Sample words for a winter weekend at a coastal hotel.
Make this with your product →03 · 5 recipes
New drop
Something is new, and here is when.
New drop · Feed
The drop
A small tag, a headline and the when, above the product: how a launch announces itself.
Sample words for a bath collection.
Make this with your product →
New drop · Link
The new-in banner
Words on a colour block, the picture on the right: the shape of an email header or a link banner.
Sample words for a knitwear collection.
Make this with your product →
New drop · Feed
The stacked word
One word repeated down the frame in alternating colours: a drop you can read from across a room.
Sample words for an autumn denim drop.
Make this with your product →
New drop · Feed
Now open, mornings
A new opening said with the hour and the street: people need to know when and where before they need a reason.
Sample words for a café opening for breakfast.
Make this with your product →
New drop · Feed
Run with us
A date, a meeting point and a distance for every pace: a community run turns followers into people at the door.
Sample words for a store's Saturday trail run.
Make this with your product →04 · 4 recipes
Product spotlight
The product, its name and its price, plainly.
Product spotlight · Feed
Name and price
The product's name set large and its price under it, plainly. For shoppers who already know what they want.
Sample words for a hand wash.
Make this with your product →
Product spotlight · Feed
The product card
A big word across the picture and a rounded card with the product's name and price: shop-window clarity.
Sample words for a leather trench.
Make this with your product →
Product spotlight · Feed
Name, product, price burst
The name at the top, the product in the middle, the price in a burst: a catalogue page that sells.
Sample words for a face serum.
Make this with your product →
Product spotlight · Feed
The dish, named
The plate, its name, what is on it and the price, set like the menu: a reason to book that needs no adjectives.
Sample words for a cod dish at a neighbourhood restaurant.
Make this with your product →05 · 2 recipes
Testimonial
A customer's own words, set large.
Testimonial · Feed
The review, set large
A big quote mark and a real review set large. You add the words and the name; Misu never writes one.
The review and the name are your customer's. Misu never writes them.
Make this with your product →
Testimonial · Feed
The review, quietly
The same real-review layout on a dark ground, for brands that speak softly.
The review and the name are your customer's. Misu never writes them.
Make this with your product →06 · 3 recipes
Question & answer
The doubt your customer has, and your answer.
Question & answer · Feed
The doubt, then the answer
A small doubt, a huge answer: it names the objection before the customer can.
Sample words for a linen suit.
Make this with your product →
Question & answer · Feed
The question card
A question on a rounded card over the picture: the doubt, then your answer, in two lines.
Sample words for a neutral knit.
Make this with your product →
Question & answer · Feed
The chat reply
The question arrives as a message and the answer as the reply: phone-native, and it reads as a conversation.
Sample words for an oversized shirt.
Make this with your product →07 · 3 recipes
UGC overlay
A phone-native caption over a casual photo.
UGC overlay · Feed
The phone caption
A casual question in bold over a phone-style photo, the answer on a white sticker.
Sample words for a daily moisturiser.
Make this with your product →
UGC overlay · Feed
The sticker note
A scribbled note and a line on a white sticker: the look of a friend's story, made on purpose.
Sample words for a white linen shirt.
Make this with your product →
UGC overlay · Feed
The tilted scrawl
A headline leans across the lower half like a marker scrawl: the face stays clear, the words stay loud.
Sample words for a weekend wardrobe.
Make this with your product →08 · 5 recipes
Listicle & how-to
Three reasons, five ways, one close look.
Listicle & how-to · Feed
Three benefits with checks
A headline and three short benefits with checks, on a card over the picture.
Sample words for a chunky knit.
Make this with your product →
Listicle & how-to · Feed
The number and the tip
One huge number and what it counts: tips, steps, ways to wear it. Easy to save, easy to read.
Sample words for a chunky knit.
Make this with your product →
Listicle & how-to · Pin
The title band
A solid title band across the photo: the pin that gets saved and shopped later.
Sample words for linen for summer.
Make this with your product →
Listicle & how-to · Link
Look closer
A ring and an arrow pointing at the detail that matters, with two big words. Made for link-ad sizes.
Sample words for a collar detail.
Make this with your product →
Listicle & how-to · Feed
Three specs
Three plain specs beside the garment in use: sport buyers compare on what it does, so the ad lists it.
Sample words for a training top.
Make this with your product →09 · 5 recipes
Editorial
A cover, a quiet corner, a place and a line.
Editorial · Feed
The magazine cover
Your brand as a masthead, cover lines down the left: the picture becomes an issue.
Sample words for an autumn collection.
Make this with your product →![The fit note: a sample ad for a wide wool trouser, reading “The wide trouser” and “[Model is 178 cm and wears size S]”](/_next/image?url=%2Flanding%2Frecipes%2Ffit-note.webp&w=3840&q=75&dpl=dpl_8zHC5ZZnKUuuC5rXMbSffdinh4t5)
Editorial · Feed
The fit note
The model's height and the size they wear, set small like a care label: it answers the doubt behind most returns without shouting.
Sample words for a wide wool trouser.
Make this with your product →
Editorial · Feed
Quiet corners
Small labels in the four corners and one short line. The picture does the talking.
Sample words for a tailoring collection.
Make this with your product →
Editorial · Feed
A place and a line
A wide scene with a headline across the top and three footer labels: a place, a mood, a range.
Sample words for a summer skincare range.
Make this with your product →
Editorial · Feed
The quiet room
A room in its own light and one sentence: guests book the feeling of waking there, not a list of amenities.
Sample words for a sea-view room in a small hotel.
Make this with your product →10 · 4 recipes
Split screen
Two or four pictures in one frame.
Split screen · Feed
The grid of four
Four pictures from one shoot in a grid, one short line on a pill in the middle.
Sample words for a neutral collection.
Make this with your product →
Split screen · Feed
Two looks, one line
Two pictures stacked with a short line where they meet: a piece, styled two ways.
Sample words for white shirts.
Make this with your product →
Split screen · Feed
The split panels
Two rounded panels on a dark ground: the name and price on one, the photo on the other.
Sample words for a leather trench.
Make this with your product →
Split screen · Link
Day to night
Two pictures side by side with labels and an arrow between them: one wardrobe, two moments.
Sample words for a wardrobe.
Make this with your product →03 / Test packs
Pick two to six.
One product, one size.
Tick a few recipes and Misu makes one ad each for the same product and size, as one set. Download them together, or save them to the Library as a single set to compare.
Opening a recipe, its layout, your product, every sizeFree
Sample words, in English or SwedishFree
Download, save to the Library, publishFree
Words written in your brand's voice, for the recipe's angleA few tokens, priced before you run it
A cut-out of your picture, so a headline can sit behind your productTokens, once per picture, priced before you run it
Tokens are the Studio's tokens, on every plan. See pricing.
04 / Ours
Made here.
Start to finish.
A recipe is a layout of ours, with words of ours, drawn on pictures of ours. We read 1,718 strong ads to learn the structures, and kept the structures only: never a brand's artwork, never its copy, never its logo.
What stays yours
The review in a testimonial recipe is a placeholder, because a review is something a customer said and we will not write one. Offers, dates, prices and claims are shown as samples too, and the editor and the test pack list each one as yours to set before the ad runs.
What a recipe cannot do
There is no us-versus-them recipe, because no layout draws a comparison table. Misu does not draw before-and-after results; the two-picture layouts show a look styled two ways, and a result needs your own real pictures.
Questions
Plainly.
Before you ask.
Are these other brands' ads?
No. Every recipe is a Misu layout, drawn by the Ads studio's own engine on the studio's sample pictures, with words we wrote. We studied 1,718 ads to learn which structures strong ads reuse, and kept the structures only: no recipe uses any of those ads' artwork, copy or logos.
What does a recipe cost?
Opening a recipe, laying it out, the sample words, every size, download, save and publish are free. Two steps are metered, and each shows its price in tokens before you press it: the copywriter, which drafts four options of words in your brand's voice, and a cut-out of your picture, which lets a headline sit behind your product.
Does it use my product and my brand?
Yes. Pick a product and its picture, name and price fill the layout. Colours and type come from your brand kit, set under Settings. Without one, a recipe keeps its own look.
Can I make a few at once?
Yes. A test pack takes two to six recipes and makes one ad each for the same product and size, as one set you can download or save to the Library.
Which languages are the sample words in?
English and Swedish. The editor keeps whatever you type, in any language.
How do I get access?
Recipes are part of the Ads studio, in the Studio beta with invites approved by hand. Every new studio starts with welcome credits. Request access and, if you like, say which recipe you would make first.
Get started
Pick a recipe.
Make it with your product.
Misu is in beta and open to brands, agencies, freelancers and designers. We review every request and email your invite once it's approved, and every new studio starts with welcome credits.
BETA · REVIEWED BY HAND · FOUNDING PRICING LOCKED