Pricing guide
How much does AI product photography cost?
From about €0.15 an image.
In Misu, an image at Studio’s default settings costs 30 tokens, about €0.15, and a Seedream 4.5 image about €0.12. Here is what that compares to, what a traditional shoot actually charges for, and where the money goes.
01
A traditional shoot and Misu, line by line
Traditional figures are published market rates from the sources listed at the end of this page, checked September 2026. Misu figures are today's token prices at €0.005 a token.
- Per product image
- Traditional shoot$50–$350 (US); 150–600 SEK for a simple product (Sweden)
- MisuAbout €0.15 at Studio’s default settings, €0.12 on Seedream 4.5
- Photographer
- Traditional shoot$500–$3,000 a day (US); 15,000–30,000 SEK a day (Sweden)
- MisuNot needed
- Model
- Traditional shoot€150–€400 a day for e-commerce in Europe, plus a 15–20% agency fee and usage fees
- MisuLicensed board or born-digital Originals, commercial rights included
- Ghost mannequin
- Traditional shoot$2–$12 per image to edit, after the shoot
- MisuAbout €0.42 per image, shot and edited in one step
- Retouching
- Traditional shootFrom about $1 per image, more for high-end work
- MisuBuilt into the render; upscaling for print about €0.14
- Video
- Traditional shootA separate crew, day and edit
- MisuAbout €0.52 for a 5-second clip, on every plan
- When you pay
- Traditional shootDay rates are booked up front, whatever you keep
- MisuPer run, quoted before anything is charged
| Criteria | Traditional shoot | Misu |
|---|---|---|
| Per product image | $50–$350 (US); 150–600 SEK for a simple product (Sweden) | About €0.15 at Studio’s default settings, €0.12 on Seedream 4.5 |
| Photographer | $500–$3,000 a day (US); 15,000–30,000 SEK a day (Sweden) | Not needed |
| Model | €150–€400 a day for e-commerce in Europe, plus a 15–20% agency fee and usage fees | Licensed board or born-digital Originals, commercial rights included |
| Ghost mannequin | $2–$12 per image to edit, after the shoot | About €0.42 per image, shot and edited in one step |
| Retouching | From about $1 per image, more for high-end work | Built into the render; upscaling for print about €0.14 |
| Video | A separate crew, day and edit | About €0.52 for a 5-second clip, on every plan |
| When you pay | Day rates are booked up front, whatever you keep | Per run, quoted before anything is charged |
02
What you pay for in a traditional shoot
A product shoot is priced per image or per day. In the US, Shopify's 2026 pricing guide puts professional product photos at $50 to $350 an image, with photographers at $500 to $3,000 a day and rush fees of 25 to 200 percent on top. In Sweden, rates that follow the photographers' association guidance run 150 to 600 SEK for a simple product image and 15,000 to 30,000 SEK for a photographer's full day.
On-model work adds people. A European e-commerce model is typically €150 to €400 a day, with a 15 to 20 percent agency fee, and usage — where and how long the images run — is often charged at two to ten times the day rate. Then come styling, hair and makeup, the studio, and retouching per image. None of it is wasted money; it is simply the cost of putting a real crew in a real room.
03
What Misu costs
One scale for everything: 1 token is €0.005, and every run shows its price before it starts.
Starter · €29 a month
6,000 tokens — around 200 images at Studio’s default settings. Video included, one workspace.
Studio Pro · €149 a month
30,000 tokens, plus training personas of your own and up to 3 workspaces.
Studio Unlimited · €299 a month
60,000 tokens under fair use, up to 25 workspaces on one shared token pool.
Top-ups at the same rate
5,000 tokens for €25. Bought tokens stay valid for 365 days, and there's no premium for running out mid-campaign.
Welcome credits
A new studio unlocks 600 tokens as it sets up: 100 for creating the studio, and 500 more when you add a payment method, checked with a one-time €1 charge.
Managed production
When a launch needs a creative director, Misu's own team produces it, from €1,200 a shoot, quoted before anything is charged.
04
A worked example: 40 catalogue images
Say a brand needs 40 images for a drop: 20 products, a packshot and a lifestyle shot each. At the published $50 to $350 an image, a traditional shoot comes to roughly $2,000 to $14,000 before usage terms, reshoots or rush fees.
In Misu, 40 Seedream 4.5 images at 23 tokens each is 920 tokens, about €4.60. Add ghost mannequin shots for ten garments at about €0.42 each and upscales of the ten hero images for print at about €0.14 each, and the total is still under €11 — well inside a €29 Starter month. Regenerating a shot you don't like costs the same small amount again, not another shoot day.
05
When a real shoot is still worth it
A physical shoot still makes sense when the photograph is itself the proof: a hero campaign built around one irreplaceable location, a material whose exact texture has to be documented, or press images where a named photographer is part of the story. The two work together: a real shoot for the few images that carry the season, and Misu for the catalogue, the colourways and the social volume around them.
06
Sources
Shopify, "Product photography pricing" (January 2026). Svenska Fotografers Förbund rate guidance, as summarised by pmagi.se (April 2026). The Model Guide, "How much do models get paid" (March 2026). The Diversity Agency, "What does it cost to hire a model in the UK" (2026). Pixelz pricing (2026). Fix Any Photo, ghost mannequin editing costs (March 2026). Market rates vary by city, season and the people involved; treat them as ranges, not quotes. Misu prices are current token rates and are always shown exactly before a run.
07
Questions people ask
How much does AI product photography cost per image?
In Misu, an image at Studio’s default settings is 30 tokens, about €0.15, and a Seedream 4.5 image is 23 tokens, about €0.12. Edits cost less: background removal about €0.06, an upscale for print about €0.14.
How much does a traditional product shoot cost?
Published 2026 rates put professional product photos at $50 to $350 an image in the US, and a photographer's day at $500 to $3,000. On-model work adds a model at €150 to €400 a day in Europe, plus agency and usage fees, styling and retouching.
Is AI photography cheaper than a photoshoot?
Per image, by a wide margin: cents instead of tens or hundreds of dollars. A real shoot still earns its cost for the few images where the photograph itself has to be the proof.
Are there hidden costs?
No. Every run is quoted in tokens before anything is charged, top-ups are priced at the same €0.005 a token as plans, and every plan includes full commercial rights to what you make.
What does ghost mannequin photography cost?
Editing a ghost mannequin image after a shoot typically runs $2 to $12 per image, on top of the shoot itself. In Misu, the ghost mannequin edit is about 84 tokens, roughly €0.42, starting from one photo of the garment.
Can I try it before paying?
Yes. Misu is in beta, with invites approved by hand. The first 100 welcome tokens need no card; another 500 unlock when you add a payment method, checked with a one-time €1 charge.
Get started
Your product.
The same face in every shot.
Full commercial rights · Licensed models · Stockholm
Misu is in beta and open to brands, agencies, freelancers and designers. We review every request and email your invite once it's approved, and every new studio starts with welcome credits.
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