Docs menu
Introduction & Getting Started
Creating with AI
Products & Talent
Organize & Assets
Account & Workspace
Troubleshooting & FAQs
Account & Workspace
Plans & tokens
Tokens are what generating costs. Every price is derived from what a generation actually costs to run, not set by hand.
What a token is worth
One token is worth 0.005 EUR, so 200 tokens equal one euro. Each model has its own token price, and video is priced per second of footage, which is why a fast draft costs a couple of tokens and a long cinematic video costs well over a thousand.
- Image at Studio’s default settings: around 30 tokens
- Seedream 4.5 image: around 23 tokens
- Five-second video: around 104 tokens
- Fifteen-second cinematic clip: around 1,680 tokens
- Training a product model: around 1,667 tokens, once per product
- Training a persona: around 3,334 tokens, once per persona
- Upscaling an image: around 6 tokens
Failed generations are refunded automatically
Plans
| Plan | Price | Monthly tokens | Notes |
|---|---|---|---|
| Free | €0 | 0 | Set up a brand and generate with welcome credits and top-ups. 1 workspace. |
| Starter | €29/mo | 6,000 | The whole studio, video included. 1 workspace. |
| Studio Pro | €149/mo | 30,000 | Adds persona training and live listening. Up to 3 workspaces. |
| Studio Unlimited | €299/mo | 60,000 | Fair use. Up to 25 workspaces. |
| Enterprise | Custom | Custom | Talk to us. |
Prices exclude VAT. It is added at checkout where it applies.
Training a custom persona and live listening require Studio Pro or above. Everything else, video and Product Lock included, is gated by token balance rather than plan.
How tokens reset
Your monthly allowance resets at the start of each billing period, and any unused allowance from the previous period expires rather than carrying forward. Tokens added to your account outside the monthly plan, such as top-ups, welcome credit and goodwill credit, work differently: they carry across billing periods and are only spent once your monthly allowance runs out. They expire 365 days after the day they were added, and the oldest are used first.
Checking your balance
The meter at the bottom of the sidebar always shows your current balance. For a full history of every token movement, filterable by generations, training, grants, refunds, and adjustments, go to Settings, then Billing & Invoices, then Usage History.
Billing is handled manually for now