Ad recipes · Listicle & how-to

Listicle and how-to.
Three reasons. Five ways.

Lists get saved. A short list over a picture, or a number and what it counts, turns an ad into something to keep.

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Three benefits with checks: a sample ad for a chunky knit, reading “Three reasons”

01 / When it works

Use it when
it fits the job.

  1. 01

    You can state three true benefits in under thirty characters each.

  2. 02

    A styling or how-to angle: five ways to wear one piece.

  3. 03

    Pinterest and feed placements, where saving is the point.

02 / The recipes

Five recipes.
Pick one to start.

Each is drawn by the Ads studio on a sample picture, with sample words for an imaginary product. Yours takes your product, your colours and your words.

Three benefits with checks: a sample ad for a chunky knit, reading “Three reasons”
Listicle & how-to · Feed

Three benefits with checks

A headline and three short benefits with checks, on a card over the picture.

Sample words for a chunky knit.

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The number and the tip: a sample ad for a chunky knit, reading “5” and “ways to wear one knit”
Listicle & how-to · Feed

The number and the tip

One huge number and what it counts: tips, steps, ways to wear it. Easy to save, easy to read.

Sample words for a chunky knit.

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The title band: a sample ad for linen for summer, reading “How to style linen for summer” and “Five easy outfits”
Listicle & how-to · Pin

The title band

A solid title band across the photo: the pin that gets saved and shopped later.

Sample words for linen for summer.

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Look closer: a sample ad for a collar detail, reading “Look closer”
Listicle & how-to · Link

Look closer

A ring and an arrow pointing at the detail that matters, with two big words. Made for link-ad sizes.

Sample words for a collar detail.

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Three specs: a sample ad for a training top, reading “The training top”
Listicle & how-to · Feed

Three specs

Three plain specs beside the garment in use: sport buyers compare on what it does, so the ad lists it.

Sample words for a training top.

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03 / How it's built

Real layouts.
Live type.

The list is a card over the picture with a headline and three checked lines, drawn to fit whatever you write. The number sets one huge figure over the picture with what it counts. The title band is a solid bar across a photo, the classic pin. Look closer puts a ring and an arrow on one detail.

Layouts used: Benefits list · Number + tip · Title band · Circle + arrow

What to watch

  • Write only claims your product details support. The sample benefits are placeholders.
  • A number is a promise. Five ways means five.
  • Look closer runs at link-ad sizes and needs a detail the picture can show.

Questions

Plainly.
Before you ask.

How many items fit?

Three on the benefits card. The number and the title band take one line each. The editor shows every field's limit as you type.

Can Misu write the benefits?

It can draft them from your product's details, for tokens priced first. It is told to write nothing the details do not say, and you read them before they run.

Get started

Pick a recipe.
Make it with your product.

Misu is in beta and open to brands, agencies, freelancers and designers. We review every request and email your invite once it's approved, and every new studio starts with welcome credits.

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