Headline · Feed
The new-season headline
A big line behind the model and a small one breaking in: the layout most strong fashion ads reach for.
Sample words for a leather trench.
Make this with your product →Ad recipes · Headline
The headline ad.
One line, set large.
The most common strong ad in our study of 1,718 is a short line set large over a full-bleed picture. Here are seven ways to build it, from a word standing behind the product to a poster on a flat colour.
Request access to make this with your product →All recipes
Beta · Reviewed by hand · Welcome credits to start
01 / When it works
Use it when
it fits the job.
- 01
A season, a collection or a mood you can name in two to four words.
- 02
A picture that is already strong, where the line frames it instead of explaining it.
- 03
A first ad to test before you spend on anything more elaborate.
02 / The recipes
Ten recipes.
Pick one to start.
Each is drawn by the Ads studio on a sample picture, with sample words for an imaginary product. Yours takes your product, your colours and your words.
Headline · Feed
One word behind the model
One giant word stands behind the product, so the picture and the word read as a single thing.
Sample words for a face serum.
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Headline · Feed
Two words frame the model
One word above, one below, the model between them: short enough to read at a glance on a phone.
Sample words for a tailored blazer.
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Headline · Feed
The lower-third headline
The picture keeps the top of the frame; the headline sits in the lower third, clear of the face.
Sample words for washed denim and a white shirt.
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Headline · Feed
The type poster
No picture needed: a flat colour and one confident line, the quickest ad to make and to test.
Sample words for a range of white shirts.
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Headline · Feed
Two faces, one headline
Heavy caps with one script word cutting across them: a headline with a voice, on a flat colour.
Sample words for a capsule wardrobe.
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Headline · Feed
Edge to edge
Two words that touch the edges frame a close portrait, so the type is as big as the face.
Sample words for a skin serum.
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Headline · Feed
Postcard from the place
The place name and its coordinates on a picture in evening light: a postcard people keep, not an ad they scroll past.
Sample words for a hotel on an archipelago island.
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Headline · Feed
Tables tonight
The hour and a plain invitation on a table mid-meal: the decision is about tonight, so the ad says when.
Sample words for a small restaurant with free tables on a Thursday.
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Headline · Feed
The peak frame
The athlete at the hardest moment with two short words: the picture proves the use, the words name it.
Sample words for a winter running jacket.
Make this with your product →03 / How it's built
Real layouts.
Live type.
Each recipe is a real Misu layout. The headline is live type, fitted to its box, so any words stay as large as the layout allows. Where a layout supports it the headline can sit behind the subject; that needs a cut-out of your picture, which costs tokens once per picture and is priced before you run it. Every recipe also works with the line in front.
Layouts used: Headline over figure · Big word behind · Split headline · Lower headline · Big statement · Mixed type · Edge to edge · Postcard · One line
What to watch
- Keep it short. Past six words the type shrinks and the point goes with it.
- Words behind a model need a clear silhouette. A busy background hides letters.
- Say what the product is or how it feels. Leave the discount to an offer ad.
Questions
Plainly.
Before you ask.
How long should a headline be?
Two to four words reads best at phone size. Each layout lists its limit in characters, and the editor shrinks the type to fit rather than cutting your words.
Does the headline have to sit behind the model?
No. Behind the model needs a cut-out of your picture. Every recipe also works with the headline in front, and several are type only, on a flat colour.
The other recipes
Get started
Pick a recipe.
Make it with your product.
Misu is in beta and open to brands, agencies, freelancers and designers. We review every request and email your invite once it's approved, and every new studio starts with welcome credits.
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