UGC overlay · Feed
The phone caption
A casual question in bold over a phone-style photo, the answer on a white sticker.
Sample words for a daily moisturiser.
Make this with your product →Ad recipes · UGC overlay
The UGC overlay.
Made to look unmade.
A bold caption over a casual photo, a note on a sticker, a headline leaning across the frame like a marker. It reads like a friend's story, and it is made on purpose.
Request access to make this with your product →All recipes
Beta · Reviewed by hand · Welcome credits to start
01 / When it works
Use it when
it fits the job.
- 01
Stories and Reels placements, where a polished ad stands out in the wrong way.
- 02
A product that suits a casual, personal register.
- 03
Testing a softer voice against your headline ads.
02 / The recipes
Three recipes.
Pick one to start.
Each is drawn by the Ads studio on a sample picture, with sample words for an imaginary product. Yours takes your product, your colours and your words.
UGC overlay · Feed
The sticker note
A scribbled note and a line on a white sticker: the look of a friend's story, made on purpose.
Sample words for a white linen shirt.
Make this with your product →
UGC overlay · Feed
The tilted scrawl
A headline leans across the lower half like a marker scrawl: the face stays clear, the words stay loud.
Sample words for a weekend wardrobe.
Make this with your product →03 / How it's built
Real layouts.
Live type.
The caption, the sticker and the marker headline are live type in the studio's phone-native layouts: a bold question with the answer on a white sticker, a handwritten note over a line on a sticker, and a headline leaning across the lower half. The picture is yours. Nothing is a screenshot of anyone's post.
Layouts used: Caption · Sticker note · Tilted headline
What to watch
- Do not present a made ad as a real customer's post. The words are the brand's.
- Casual still needs a clear picture. A blurry one is not authentic, only blurry.
- On 9:16 the layouts keep type clear of each platform's own buttons.
Questions
Plainly.
Before you ask.
Is this user-generated content?
No. It is a style, made by you with your words. UGC overlay is the name buyers use for the look, not a claim that a customer made it.
Can I use a real customer's photo?
Yes, if you have the right to. Add it from your Library under Picture, and keep the words honest.
The other recipes
Get started
Pick a recipe.
Make it with your product.
Misu is in beta and open to brands, agencies, freelancers and designers. We review every request and email your invite once it's approved, and every new studio starts with welcome credits.
BETA · REVIEWED BY HAND · FOUNDING PRICING LOCKED